Downtown Colby
Photographs by Ashley L. Conti, Gregory A. Rec, and Gabe Souza
Today, after nearly a decade of working in partnership with city planners and economic leaders, Colby has helped transform downtown Waterville, infusing the city with hope of a brighter economic future.
Under Greene’s leadership, Colby has completed five complicated construction projects in the past five years. Those projects have launched a critical reimagining of downtown Waterville’s streetscape and all that can happen behind its restored façades, made possible through $100 million from Colby and its partners, including donors to the Dare Northward fundraising campaign.
Colby’s foundational contribution attracted a total investment of $200 million, which has allowed for the creation of a two-way traffic pattern and turned once-beloved but long-abandoned blocks into gathering spaces.
Then there’s the fact that Colby has changed the investment landscape in Waterville at a broader scale, according to Garvan Donegan, director of planning and economic development at the Central Maine Growth Council.
Investment by Colby and its partners has resulted in “de-risking” the downtown, building the economy not through large corporations or franchises with only market-driven ties to Waterville but with local institutions.
That allows private investors to feel confident in the community assets they may rely on, Donegan said. Case in point: Waterville native Todd Alexander ’92 has proposed building two apartment buildings, with retail and office space, at the corner of Front and Temple streets.
Waterville needed these anchors to attract other investors, Donegan said. And the fact that Colby’s projects did not rely on local tax breaks, state subsidies, or a federal community-development block grant left those tools available to assist other projects.
Blending the past and present
The Hollingsworth and Whitney pulp and paper mills across the river in Winslow, later Scott Paper, and the Hathaway Shirt Company in Waterville provided hundreds of steady jobs and fueled a local economy whose influence could be seen all along Main Street in the detailed architecture that housed banks and law offices and multiple department stores. By the late 1990s, the paper mill had shuttered and the workforce at Hathaway had been given notice of closure, casualties of global competition. The bottom fell out of the local economy. Stores along Main Street closed, some turning the lock and leaving everything inside as is.
The guest rooms are decorated with muted greens and blues, slate tile bathroom floors, and large-scale photographs of Maine landscapes by photographer Tanja Hollander. The lobby is bookended by stone fireplaces and hung with works by Maine artist Bernard Langlais. Historic photos of the former Levine’s store hang inside a conference room, in homage to founders and brothers Lewis “Ludy” Levine, Class of 1921, and Percy “Pacy” Levine, Class of 1927, and the people who worked there.
Across the street, what is now the Greene Block + Studios was thought to be a teardown, but Paul Ureneck, Colby’s assistant vice president for real estate development and operations, found a structural engineer who believed it could be saved and reinforced. Its façade was preserved, with the street-level windows swapped out for garage doors that can be lifted during events to welcome people in.
A major focus has been connecting with educators in the Waterville school system and in adult education, introducing them to artists and faculty, and providing a place for conversations about what would enrich their own programs, said Teresa McKinney, the founding Diamond Family Director of the Arts, a position funded for the purpose of promoting the arts at Colby and in the community.
McKinney talks about the Greene Block, which hosted more than 90 programs last year, as a “raw space” and a catalyst, a place where the design itself—a Main Street building reimagined with flexibility in mind—drives what the block can become.
Allure of downtown living
Supported by a gift from the Bill and Joan Alfond Foundation, Alfond Commons provides a home for students and a meeting space for the community. The Chace Community Forum, a 3,800-square-foot space on the first floor, serves as an events space for creating and cultivating dialogue, including community meetings. More than 10,000 people attended events in its first three years.
Community engagement sits at the heart of Alfond Commons. When sophomores and juniors apply for a sought-after downtown apartment, they must include a detailed plan for their civic engagement work in the greater Waterville area and participate in a civic reflection curriculum. That student experience gives Colby graduates a deeper understanding of the obligations that both institutions and individuals have to their community, Greene said.
Last fall, Spin Blazak ’25 and Nick Albani ’25 started volunteering on Mondays with the Waterville Food Bank, through Pulver Family Professor of Jewish Studies David Freidenreich’s civic engagement course Faith, Class and Community. They took deliveries and organized food for distribution.
They returned through an independent study this spring, this time working with the food bank’s volunteer coordinator to identify discrete projects that the organization needs help with, such as building a social media presence and improving the inventory tracking system.
Blazak and Albani drafted a plan to fund a student-liaison position, someone who would recruit other volunteers to complete the food bank’s projects, based on their skill sets and on an ongoing basis. Then Albani said, “We’re not leaving these organizations high and dry when we graduate.”
A downtown for all
The building has three modern theaters, a concession stand that sells beer and wine and popcorn with real butter, Ticonic Gallery and clay studios, and a slick rehearsal space that replicates the Opera House stage. The inside of the two-story illuminated pavilion, dubbed The Hub, represents the convergence of the many groups that use the downtown arts center.
Colby’s investment has helped fill long-standing vacancies and spur ongoing beautification efforts across downtown, said Shannon Haines, president and CEO of Waterville Creates. As the former director of Waterville Main Street, she worked to recruit businesses and promote those already downtown. Haines dreamed in particular of saving 173 Main St. and showed it regularly to would-be developers. Built as the home for Waterville Savings Bank in 1902 with a gray brick and limestone exterior and an arched entryway, the building had been dark for years. It needed so much work that there was no way to create a return on investment, Haines said.
But Colby’s math was different.
Private investments have added to the energy, with new businesses and restaurants opening across downtown, including the Proper Pig, Opa, Sunrise Bagel, Wild Clover Cafe and Market, and others. The redevelopment has garnered attention, with features in the Boston Globe and New York Times, and has helped with fundraising with alumni who want to see the community they knew as either thriving or being lifted up again.
And, Greene said, it dramatically altered faculty and staff recruitment. Job candidates “want to be at a place where the mission is deeply connected to the community,” he said. “I appreciate that because I want to be at places like that, too.”
Robin Samalus-Getchell, who grew up in the area, was drawn back to Waterville because of the changes. She left a corporate career to open Robin’s Nest flower shop in a tiny space in the redeveloped Hathaway Creative Center in 2018, fulfilling a childhood dream. Last year Samalus-Getchell moved into a larger space at 173 Main St., the former home of Judy’s hair salon, where a row of wigs had sat in the storefront window long after the business was closed, slowly fading in the afternoon sun.
Today, the doors to the old bank vault sit open in the back of the shop, covered in an intricate gold leaf motif. That craftsmanship wouldn’t have been seen by most bank customers. Now it sits on display, a perfect fit.
“This was where I was meant to be,” Samalus-Getchell said.
This summer, she’s planning a special tribute to Judy’s: heads full of flowers in the Main Street windows.